PlayStation Hires Girl Group Atarashii Gakko! for New PS5 Ad

A new PS5 commercial in Japan features popular girl group Atarashii Gakko! and Final Fantasy VII Rebirth, Rise of the Ronin, Like a Dragon: Infinite Wealth, and Foamstars.


Published: January 30, 2024 11:50 AM /

By:


Atarashii Gakko! In the new PS5 ad

Today the Japanese arm of Sony Interactive Entertainment released a new commercial for the PS5, starring popular girl group Atarashii Gakko! and some of the console's newest games.

The games featured are Square Enix's Final Fantasy VII Rebirth and Foamstars, Sega's Like a Dragon: Infinite Wealth, and Koei Tecmo's Rise of the Ronin (of which we're going to see more at a State of Play presentation tomorrow).

If you're not familiar with Atarashii Gakko! (also known as  Atarashii Gakkou no Leaders), they're a popular four-member girl group that has been active for the past 8 years or so. 

The members of Atarashii Gakko!

The commercial features the song "Born to Be Free!!!!" and the choreography includes PlayStation's symbology with squares, circles, Xs, and triangles.

The members of the group also imitate some of the scenes in the games' promotion, like Foamstars' foam shooting, Like a Dragon: Infinite Wealth's fighting, the horse riding in Rise of the Ronin, and the iconic clash between Sephiroth and Cloud that has been featured in the latest trailers of Final Fantasy VII Rebirth. 

The inclusion of Foamstars is interesting, considering that it's kind of the odd one out in the group of primarily single-player cinematic games. Yet, that may be the very reason why it's featured. 

You can watch the 30-second version below. As usual for high-budget Japanese commercials, a 15-second version also exists, and can be found on PlayStation's YouTube channel

PlayStation also released a much longer making-of video. While it's entirely in Japanese without English subtitles, you can take a look below if you want to see how the commercial was made or if you're a fan of the band.

This kind of celebrity-driven commercial isn't a new thing for the Japanese arm of Sony, especially to drum up excitement ahead of the release of a major new game or at the beginning of each season. In this case, the commercial celebrates the spring lineup of games for PS5. 

Have a tip, or want to point out something we missed? Leave a Comment or e-mail us at tips@techraptor.net


Giuseppe Nelva Profile Picture
| News Editor

News Editor at TechRaptor since January 2023 following over 20 years of professional experience in gaming journalism both on print media and on the web.… More about Giuseppe

More Info About This Game
Learn more about Final Fantasy VII Rebirth
Developer
Square Enix
Publisher
Square Enix
Platforms
PlayStation 5
Release Date
February 29, 2024 (Calendar)
Genre
RPG
Purchase (Some links may be affiliated)